Thursday, 20 January 2011

Unique Selling Point

As I identified during the beginning of my task, I realised that to separate my magazine from competitors I would have to create a USP (Unique Selling Point) for my publication, this is to entice customers into purchasing the magazine. Below is an example of two magazines, both of which our inspiration for my magazine, I have circled the unique selling points for the magazines.

So what I have taken from this is that, I will include similar features on my front cover, these will incorporate features such as free Cd's from a certain Indie band such as Kasabian. I will also include a feature containing an interview with the lead singer of a band such as Arctic Monkeys, Alex Turner. To make this interesting it will be about a private incident or recent event which happened in his life.

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